Assert

Assert |əˈsəːt|
verb [ reporting verb ]
State a fact or belief confidently and forcefully: [ with clause ] : the company asserts that the cuts will not affect development | [ with obj. ] : he asserted his innocence.
• [ with obj. ] cause others to recognize (one's authority or a right) by confident and forceful
behaviour: the good librarian is able to assert authority when required.
• (assert oneself) behave or speak in a confident and forceful manner: it was time to assert himself.
DERIVATIVES
assertable adjective,
asserter (also assertor)noun

ORIGIN early 17th cent.: from Latin asserere ‘claim,
affirm’, from ad- ‘to’ + serere ‘to join’.

Thesaurus 
assert
verb
1 he asserted that the day of the cottage industry was over: declare, maintain, contend, argue, state, claim, propound, submit, posit, postulate, adduce, move, advocate, venture, volunteer, aver, proclaim, announce, pronounce, attest, affirm, protest, profess, swear, insist, avow; formal opine; 
2 elderly people find it increasingly difficult to assert their rights: insist on, stand up for, uphold, defend, contend, establish, press/push for, stress.
PHRASES
assert oneself ---- a large government majority can encourage poor people to assert themselves: behave confidently, speak confidently, be assertive, put oneself forward, make one's presence felt, exert one's influence, make people sit up and take notice, make people sit up and listen; informal put one's foot down.

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